What is Local Listing? 

Consistent and correct data optimizes a company's findability on the web. This defines the actual goal of the local listing. In simplified terms the local listing refers to the uniform publication of company data in all important online directories containing possible duplicates and incorrect information. With effective online placement, your business gets the attention it needs to convert potential prospects into customers. This also improves the ranking of your own web presence on search engines such as Google, Bing and thus contributes to your prominence. With the help of a standardized Local Listing software, companies can retain an overview and control of their listings.

The rule of thumb: The more consistent entries there are about your company on the internet, the more credible it appears in the eyes of your customers! Maintaining the online portals is therefore an important first step in the field of search engine optimization.

Components of a Local Listing

The main components of a local listing are the business’s name, address, phone number, and website URL (NAPW). Most listings have at least this information, but should also include some additional information, such as:

• Business description (both short and long)
• Business category
• Email address
• Opening hours and special opening hours
• Company photos and videos
• Services
• Attributes
• Payment method

We recommend that you fill out as many of these fields as possible, so you provide valuable information to potential customers. 

Strong online presence with Yelnex software solution

Local listings help you get more physical traffic and increase the chances of outranking your local competitors. This process starts usually with attracting new customers through local search and ends with managing reviews. The Local Listing of Yelnex makes it possible to update and manage location data from a single centralized platform in all portals relevant to you and your customers meaning significantly less effort than manually entering the data for each location and platform. The large partner network of Yelnex includes among others rating portals, social media channels, yellow pages, navigation services, etc. In all our partner directories your location data is synchronized daily, updated as needed and protected against third-party tampering. The location information is consistent everywhere and the listing is always up to date.

Yelnex Local Listing aims to maximize the online visibility of your business. By listing your business with accurate and consistent details on as many platforms as possible, your business becomes more relevant to our partner directories and is found more easily. Generally listings perfectly complement traditional SEO measures and can be considered the first important step in maximizing your business' online visibility. And it's much less costly when you do your offsite optimization with the Yelnex software solution which is centralized, time-saving and easy to handle.